User Perceptions of Different Electronic Cigarette Flavors on Social Media: Observational Study
| Autor: | Joyce Luo, Xinyi Lu, Long Chen, Jianbo Yuan, Jiebo Luo, Zidian Xie, Dongmei Li |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Male
020205 medical informatics social media Fruit Flavor Health Informatics 02 engineering and technology Electronic Nicotine Delivery Systems e-cigarette lcsh:Computer applications to medicine. Medical informatics law.invention 03 medical and health sciences 0302 clinical medicine law 0202 electrical engineering electronic engineering information engineering Humans Social media Longitudinal Studies 030212 general & internal medicine Flavor Original Paper Hierarchy flavor lcsh:Public aspects of medicine Sentiment analysis User perception lcsh:RA1-1270 Advertising Flavoring Agents lcsh:R858-859.7 Female Perception Observational study Psychology Electronic cigarette |
| Zdroj: | Journal of Medical Internet Research Journal of Medical Internet Research, Vol 22, Iss 6, p e17280 (2020) |
| ISSN: | 1438-8871 |
| DOI: | 10.2196/17280 |
| Popis: | Background The number of electronic cigarette (e-cigarette) users has been increasing rapidly in recent years, especially among youth and young adults. More e-cigarette products have become available, including e-liquids with various brands and flavors. Various e-liquid flavors have been frequently discussed by e-cigarette users on social media. Objective This study aimed to examine the longitudinal prevalence of mentions of electronic cigarette liquid (e-liquid) flavors and user perceptions on social media. Methods We applied a data-driven approach to analyze the trends and macro-level user sentiments of different e-cigarette flavors on social media. With data collected from web-based stores, e-liquid flavors were classified into categories in a flavor hierarchy based on their ingredients. The e-cigarette–related posts were collected from social media platforms, including Reddit and Twitter, using e-cigarette–related keywords. The temporal trend of mentions of e-liquid flavor categories was compiled using Reddit data from January 2013 to April 2019. Twitter data were analyzed using a sentiment analysis from May to August 2019 to explore the opinions of e-cigarette users toward each flavor category. Results More than 1000 e-liquid flavors were classified into 7 major flavor categories. The fruit and sweets categories were the 2 most frequently discussed e-liquid flavors on Reddit, contributing to approximately 58% and 15%, respectively, of all flavor-related posts. We showed that mentions of the fruit flavor category had a steady overall upward trend compared with other flavor categories that did not show much change over time. Results from the sentiment analysis demonstrated that most e-liquid flavor categories had significant positive sentiments, except for the beverage and tobacco categories. Conclusions The most updated information about the popular e-liquid flavors mentioned on social media was investigated, which showed that the prevalence of mentions of e-liquid flavors and user perceptions on social media were different. Fruit was the most frequently discussed flavor category on social media. Our study provides valuable information for future regulation of flavored e-cigarettes. |
| Databáze: | OpenAIRE |
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