Corporate representations of the child worker : Swedish company websites offering sales opportunities to schoolchildren
| Autor: | Johanna Sjöberg, Nigel Smith-MacGowan |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Cultural Studies
050801 communication & media studies school trip 0508 media and communications children’s work child labour children’s value Sociology consumption representations of children Consumption (economics) Sweden business.industry Communication 05 social sciences 050301 education Advertising Tvärvetenskapliga studier inom samhällsvetenskap Public relations visual analysis Child labour Work force websites Work (electrical) Social Sciences Interdisciplinary business 0503 education middle school |
| Popis: | The study explores how companies specialised in a schoolchild work force represent children’s work and the working child on their official websites. The material is four websites from Swedish companies explicitly offering schoolchildren under 13 opportunities to sell products on commission in order to raise money for school trips. The analysis reveals there is an almost total visual absence of children performing work. Instead focus is placed on joy and on learning skills for the future. Caring adults are highly involved in the work that is described as safe and easy. Any possible negative connotations to exploited child labourers are avoided. These findings contribute to our understanding of how complex and contradictory the image of children is in prosperous societies where children do not have to work for survival, but yet do work. |
| Databáze: | OpenAIRE |
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