The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags

Autor:	Femke van Horen, Amir Grinstein, Arianne J. van der Wal
Přispěvatelé:	Amsterdam Business Research Institute, Marketing
Rok vydání:	2016
Předmět:	Marketing 05 social sciences 050109 social psychology Advertising Green marketing Lab findings High status 0502 economics and business Sustainability 050211 marketing 0501 psychology and cognitive sciences Business health care economics and organizations Evolutionary theory
Zdroj:	van der Wal, A J, Van Horen, F & Grinstein, A 2016, ' The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags ', International Journal of Research in Marketing, vol. 33, no. 1, pp. 216-219 . https://doi.org/10.1016/j.ijresmar.2015.11.004 International Journal of Research in Marketing, 33(1), 216-219. Elsevier
ISSN:	0167-8116
Popis:	This research conceptually replicates, in a real-world setting, prior lab findings showing that status motives make people publicly display sustainable behavior. The results show that shoppers of a high-status sustainable grocery chain display sustainable shopping more by using branded shopping bags than shoppers of a lower-status chain. Extending previous findings, we demonstrate the non-sustainable costs of acting sustainably for status reasons: high-status “green” shoppers are more likely to buy new bags rather than bring their own.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f684acc426b83b972ebc65b7a4c033c https://doi.org/10.1016/j.ijresmar.2015.11.004 Zobrazit plný text záznamu Full Text from ScienceDirect