The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment

Autor:	Surasak Suthongwan, Chanongkorn Kuntonbutr
Rok vydání:	2023
Předmět:	Customer engagement Marketing media_common.quotation_subject Quality (business) Business Business and International Management media_common Management Information Systems
Zdroj:	International Journal of Electronic Marketing and Retailing. 14:156
ISSN:	1741-1033 1741-1025
DOI:	10.1504/ijemr.2023.129871
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f5a06303a04e7edce0e1b7a21978070 https://doi.org/10.1504/ijemr.2023.129871 Zobrazit plný text záznamu