Medical Drama Viewing and Medical Trust: A Moderated Mediation Approach
| Autor: | Yan Tian, Jina H. Yoo |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Male
Models Statistical 030505 public health Health (social science) Communication 05 social sciences 050801 communication & media studies Middle Aged Trust Health Literacy 03 medical and health sciences 0508 media and communications Moderated mediation Physicians Surveys and Questionnaires Cultivation theory Humans Female Television 0305 other medical science Psychology Social psychology Drama |
| Zdroj: | Health Communication. 35:46-55 |
| ISSN: | 1532-7027 1041-0236 |
| DOI: | 10.1080/10410236.2018.1536959 |
| Popis: | This study investigates the relationship between medical drama viewing and medical trust, applying the cultivation theory and using a moderated mediation approach. A multigroup Structural Equation Modeling analysis of survey data on 983 U.S. adults indicates that exposure to medical dramas is positively associated with perceived realism of medical dramas, which in turn is positively associated with trust in physicians in medical dramas, and this trust in physicians in medical dramas is positively associated with trust in physicians in the real world. The study suggests that perceived realism of and trust in physicians in medical dramas mediate the relationship between medical drama viewing and medical trust, with health literacy moderating this cultivation process. Implications and future research directions are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|