STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY
| Autor: | Maksym Chaikovskyi, Maryna Chaikovska |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
business.industry
Affiliate marketing 020209 energy 0211 other engineering and technologies lcsh:Law 02 engineering and technology computer.software_genre Marketing strategy Virtual machine 021105 building & construction Global network 0202 electrical engineering electronic engineering information engineering lcsh:H1-99 Business Marketing lcsh:Social sciences (General) computer affiliate marketing affiliate-networks digital marketing tools lcsh:K |
| Zdroj: | Periodyk Naukowy Akademii Polonijnej, Vol 27, Iss 2, Pp 18-25 (2018) |
| ISSN: | 2543-8204 1895-9911 |
| Popis: | The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategy. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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