Would turkeys vote for Christmas? New entrant strategies and coopetitive tensions in the emerging demand response industry
| Autor: | Hanna-Liisa Kangas, Tiina Ohrling, Salvatore Ruggiero, Salla Annala |
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| Přispěvatelé: | Finnish Environment Institute, Sustainability in Business, LUT University, Department of Management Studies, Aalto-yliopisto, Aalto University, Centre for Consumer Society Research, Helsinki Institute of Sustainability Science (HELSUS) |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
vaikutukset
Value appropriation 02 engineering and technology arvo 7. Clean energy ELECTRICITY Order (exchange) Euroopan unionin jäsenvaltiot 0202 electrical engineering electronic engineering information engineering 512 Business and Management Industrial organization RENEWABLE ENERGY Demand response kysyntäjousto arvonluonti 05 social sciences strategia Fuel Technology PARADOX arvon appropriaatio Resource use Entrant sähkön kysyntäjousto SMART GRIDS 020209 energy Energy Engineering and Power Technology COMPETITION BUSINESS MODEL INNOVATION uudet markkinat automaatio energiamarkkinat 0502 economics and business kilpailijat MANAGEMENT energiamarkkinoiden rakenne markkinat (taloustiede) teollisuus 1172 Environmental sciences COOPERATION Euroopan unionin regulaatio BARRIERS Renewable Energy Sustainability and the Environment business.industry Coopetition ENERGY TRANSITION teknologinen kehitys Competitor analysis vaikutus Value creation Nuclear Energy and Engineering Electricity Natural monopoly business kilpailu 050203 business & management Social Sciences (miscellaneous) |
| Popis: | To enter a market and scale up, entrant firms often need to cooperate with their incumbent competitors, so they are in coopetition with them. Our goal is to increase the understanding of the antecedents of coopetition and the ways in which new entrant firms navigate coopetitive tensions with incumbents. Moreover, we are interested in the impacts that coopetition has on the value creation and value appropriation of new entrant firms. So far, most literature on cooperation and coopetition in energy markets has provided the perspective of the incumbents. To study the issues empirically, we interviewed 15 demand response (DR) entrants. These firms operate in Finnish energy markets, providing automated DR services, in which Finland is a forerunner country. According to our results, collaboration between new entrant DR firms and energy incumbents was needed in order to establish the new markets. In addition, cooperation with incumbents was beneficial to DR entrants since they were able to gain new customers and increase the efficiency of their resource use due to, for example, common technological development activities. We found that the structure of energy markets was an important factor in shaping the market entry of DR entrants. According to our results, new entrants can enter electricity markets without much cooperation with the incumbents, but cooperation is necessary in natural monopoly district heating markets. As new EU regulations will enhance automated DR services, the results of this study have relevance in other EU Member States where automated DR markets have not yet been established. |
| Databáze: | OpenAIRE |
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