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The COVID-19 pandemic has become a nightmare for all industrial sectors, especially Indonesian tourism. Fortunately, technological developments are a breath of fresh air for the tourism sector and the creative economy to be able to survive and thrive amid a pandemic. The main key for tourism and creative economy actors to survive during a pandemic is to have good adaptability, innovation, and collaboration. The three capabilities have started to be implemented in Indonesia through digital tourism. Digital tourism is one of the effective strategies for promoting various destinations and the potential of Indonesian tourism through various platforms. This means that digital tourism is not only introducing but also spreading the beauty of tourism widely to increase the number of foreign tourists visiting Indonesia. The digital tourism trend will certainly be a big leap for the tourism sector and the creative economy in Indonesia. This is because digital tourism indirectly makes people more literate and adapts to technological developments. Of course, it's not difficult, because people's lifestyles tend to be fast and in direct contact with the internet. Interestingly, it turns out that current technological developments have made the tourism industry and the creative economy one of the sectors that have experienced rapid digitization in recent years. In other words, implementing a digital tourism strategy is the right choice to attract foreign tourists, and help restore Indonesia's tourism and creative economy after the COVID-19 pandemic. This article aims to find out how to implement digital tourism strategies in Indonesia. |
