COGNITIVE MODEL OF ENTREPRENEURSHIP AND ITS REFLECTION IN EDUCATION
| Autor: | Richard Chiu, Per Ingvar Olsen, Deniss Ojastu |
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| Rok vydání: | 2011 |
| Předmět: |
Cognitive model
Entrepreneurship Reflection (computer programming) Knowledge management ComputingMilieux_THECOMPUTINGPROFESSION Cognitive map business.industry Entrepreneurship education cognitive mapping entrepreneurial skills entrepreneurial attitudes Entrepreneurship education entrepreneurial skills entrepreneurial attitudes Norwegian Experiential learning Entrepreneurial education language.human_language cognitive mapping language Selection (linguistics) Marketing business Psychology |
| Zdroj: | Journal of Enterprising Culture |
| ISSN: | 1793-6330 0218-4958 |
| DOI: | 10.1142/s0218495811000817 |
| Popis: | This is the authors’ final, accepted and refereed manuscript to the article This paper employs a novel method for assessing the appropriateness of different types of entrepreneurial education. With the help of cognitive mapping as a research tool, it visualizes entrepreneurship as a skill-and-attitude-demanding activity and compares a generated model of required entrepreneurship capabilities derived from cognitive mapping of engaged entrepreneurs, with mapping of three Scandinavian graduate programmes in entrepreneurship; at BI Norwegian School of Management, University of Oslo and Lund University. The cognitive maps are discussed and compared, focusing on elements that are under- or over-represented in the programmes when compared to our model. Based on our findings, a number of recommendations to people involved in creating and managing entrepreneurship programs are proposed: More attention to selection of students with appropriate attitudes, increased attention to certain under-represented topics (employee management, social networks, marketing and sales skills), more application of experiential and networking approaches, and increased focus on self-learning. |
| Databáze: | OpenAIRE |
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