The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions

Autor: Cheon Yu, Yun Seop Hwang, Huynh Anh Thu Tran, Seung Jick Yoo
Jazyk: angličtina
Rok vydání: 2018
Předmět:
Zdroj: Sustainability
Volume 10
Issue 9
Sustainability, Vol 10, Iss 9, p 3044 (2018)
ISSN: 2071-1050
DOI: 10.3390/su10093044
Popis: The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists&rsquo
emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal&ndash
ethical, and philanthropic responsibilities significantly enhance tourists&rsquo
emotions, while only legal&ndash
ethical and philanthropic responsibilities directly affect tourists&rsquo
satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists&rsquo
overall satisfaction.
Databáze: OpenAIRE