The Effect of Quality Attributes on Visiting Consumers’ Patronage Intentions of Green Restaurants
| Autor: | Yi Shan Yu, Dong Hong Zhu, Min Luo |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
location-based recommendations
media_common.quotation_subject Geography Planning and Development TJ807-830 Context (language use) Management Monitoring Policy and Law TD194-195 patronage intention Renewable energy sources 0502 economics and business green restaurant quality Quality (business) GE1-350 Practical implications media_common Service (business) Service quality Environmental effects of industries and plants Renewable Energy Sustainability and the Environment Mobile internet 05 social sciences Advertising Variety (cybernetics) Environmental sciences Green consumption 050211 marketing Business 050203 business & management |
| Zdroj: | Sustainability; Volume 10; Issue 4; Pages: 1187 Sustainability, Vol 10, Iss 4, p 1187 (2018) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su10041187 |
| Popis: | Green consumption has become increasingly popular. More and more green restaurants are entering the market. The development of mobile Internet and the application of location-based services leads customers to easily visit several restaurants before making choice. Retaining a visiting customer is very important to green restaurants in the mobile Internet era. This paper develops a theoretical model to explore how the food-related, service-related and ambiance-related attributes of green restaurants influence the confirmation of expectations regarding restaurant quality and subsequent patronage intentions of visiting consumers in the context of location-based recommendations. The theoretical model is tested using the partial least squares method. The results show that the confirmation of expectations of food quality is determined by food presentation, variety and freshness; the confirmation of expectations of service quality is determined by employees and service; and the confirmation of expectations of ambiance quality is determined by cleanliness, design and decor, in terms of a positive effect on the patronage intention of visiting consumers of green restaurants making use of location-based recommendations. Finally, theoretical and practical implications are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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