Sustainable Tourism: A Competitiveness Strategy Perspective in Baja California
| Autor: | Duniesky Feitó Madrigal, Blanca Estela Bernal Escoto, Malena Portal Boza |
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| Rok vydání: | 2019 |
| Předmět: |
Harmony (color)
Renewable Energy Sustainability and the Environment 05 social sciences Geography Planning and Development Social change 010501 environmental sciences Management Monitoring Policy and Law sustainability 01 natural sciences Competitive advantage SAFER 0502 economics and business Sustainability sustainable tourism competitiveness and tourism competitiveness Business Marketing Contingency 050203 business & management Sustainable tourism Tourism 0105 earth and related environmental sciences |
| Zdroj: | Sustainability Volume 11 Issue 24 |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su11246934 |
| Popis: | Sustainability plays an important role in society by improving long-term quality of life, including future generations, seeking harmony between economic growth, social development and the protection of the environment. For decades, companies focused their efforts on maximizing returns for their stakeholders, setting aside the preservation of the environment by making indiscriminate use of local resources, which had a direct impact on the social and economic well-being of it, however today the organizations analyze and evaluate the demands, tastes and preferences of new generations as a competitive strategy, because they seek healthier and safer spars, showing increasing interest in social indicators, economics and mid-environment, denying sustainable strategies for their stakeholders. The combination of statistical techniques of descriptive and contingency analysis the sustainability of the tourist micro, small and medium-sized enterprises (MSMEs) of the state of Baja California through the application of the travel and tourism competitive index. The main findings show that the sustainable good practices implemented by micro-entrepreneurs so far has allowed them to develop competitive value strategies focused on their Stakeholders, seeing an increase in their competitiveness. |
| Databáze: | OpenAIRE |
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