Big Data, Analytic Culture and Analytic-Based Decision Making Evidence from Australia
| Autor: | Bernhard Wieder, Zoltan Matolcsy, Usarat Thirathon, Maria-Luise Ossimitz |
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| Rok vydání: | 2017 |
| Předmět: |
Knowledge management
business.industry Computer science 05 social sciences Big data Organizational culture Contrast (statistics) 02 engineering and technology Resource (project management) Incentive Analytics 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering General Earth and Planetary Sciences business 050203 business & management General Environmental Science |
| Zdroj: | Procedia Computer Science. 121:775-783 |
| ISSN: | 1877-0509 |
| DOI: | 10.1016/j.procs.2017.11.100 |
| Popis: | © 2017 The Authors. Published by Elsevier B.V. This study investigates how managerial decision making is influenced by Big Data, analytics and analytic culture. The results of a cross-sectional survey (n = 163) of senior IT managers reveal that Big Data Analytics creates an incentive for managers to base more of their decisions on the analytic insights. However, we also find that the main driver of analytic-based decision making is analytic culture. Considering that culture - in contrast to Big Data Analytics tools and skills - is a resource which cannot be change easily or quickly, we conclude that firms with a highly analytic culture can use this resource as a competitive weapon. Finally, our analysis reveals that managers in smaller organizations are significantly more likely to base their decisions on analytic results than managers in large organizations, which suggests the former use analytics to remain competitive against their larger counterparts. |
| Databáze: | OpenAIRE |
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