| Autor: |
Vasseur, Hubert, Cagan, Jonathan, Kurfess, Thomas R., Carnegie Mellon University.Engineering Design Research Center. |
| Rok vydání: |
1993 |
| Předmět: |
|
| DOI: |
10.1184/r1/6469196 |
| Popis: |
"Due to several possible production modes, an industrial output may have different quality levels. Production processes and quality assurance plans are chosen and adjusted, generally as a lagged reaction to customers' input and competitors' strategy. Different techniques based on cost benefit analysis have existed to assess beforehand the overall benefits to society of such decisions; however, these techniques do not necessarily provide any insight as to the resulting influence on corporate profits. This paper presents a context in which social and corporate optimum can be compared from an engineering perspective. The reasons for a manufacturer to improve the quality of its products are studied under several market conditions. The incentive is the strongest in a competitive environment where the benefits of quality innovation are twofold: quality innovation increases consumers' demand and allows the manufacturer to keep more substantial profit margins." |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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