| Autor: |
Baghestan, Abbas Ghanbari, Rahmati, Muhammad, Hassan, Musa Abu |
| Rok vydání: |
2018 |
| DOI: |
10.6084/m9.figshare.6638906.v1 |
| Popis: |
The aim of this paper is to report the findings on the impact of communication technology as channels on interactionbetween academic staff and their students, conducted at an Iranian higher learning institution. Study focused on mediachoice and it attempted to determine the communication channels most used by academic staffs in interacting with their students and the reasons they chose these channels. It also intended to find out whether there was a significantrelationship between communication channels most used by academic staffs and their perception of media richness. Theresults revealed that though there is the existence of new communication technologies such as the internet which offersfaster and cheaper facilities, Face-to-Face communication is the most used and preferred communication channel byacademic staffs in interacting with their students. In addition there was significant relationship between communicationchannel most used by respondents and their perception of media richness and social presence. That’s why with thehigher level of social presence, their level of experience with a channel increases. The findings of this study extend twoof the most widely investigated media choice theories: Media Richness Theory (MRT) and Social Presence Theory(SPT). |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
