| Autor: |
Keane, M, Erdem, T, Ching, A, Wierenga, B, van der Lans, R |
| Přispěvatelé: |
Wierenga, B, van der Lans, R |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
International Series in Operations Research & Management Science ISBN: 9783319569390 |
| DOI: |
10.1007/978-3-319-56941-3_8 |
| Popis: |
There is now a very large literature on dynamic learning models in marketing. Learning dynamics can be broadly defined as encompassing any process whereby the prior history of a consumer or market affects current utility evaluations (e.g., social learning, search, correlated learning, information spillover, etc.). In the present chapter, we focus on discussing this rapidly growing literature that deals with this broader view of learning dynamics. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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