Sustainable Paper-Based Packaging: A Consumer’s Perspective
| Autor: | Stella Lignou, Omobolanle O. Oloyede |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
paper-based packaging
Government Health (social science) Chemical technology media_common.quotation_subject Sustainable packaging TP1-1185 Plant Science Reuse sustainability Health Professions (miscellaneous) Microbiology Focus group Article consumers Sustainability environmentally friendly Key (cryptography) focus groups Quality (business) Business Marketing Food Science media_common Qualitative research |
| Zdroj: | Foods Volume 10 Issue 5 Foods, Vol 10, Iss 1035, p 1035 (2021) |
| ISSN: | 2304-8158 |
| DOI: | 10.3390/foods10051035 |
| Popis: | Over the last two decades, there has been growing interest from all stakeholders (government, manufacturers, and consumers) to make packaging more sustainable. Paper is considered one of the most environmentally friendly materials available. A qualitative study investigating consumers’ expectations and opinions of sustainable paper-based packaging materials was conducted where 60 participants took part in focus group sessions organized in two stages. In the first stage, participants expressed their opinions about currently available packages in the market and their expectations about a sustainable packaging material. In the second stage of the study, they evaluated five paper-based prototype packages for two product categories (biscuits and meat). Too much plastic and over-packaging were the key issues raised for current packages. Price and quality were the main driving forces for consumers’ purchase intent. While participants were impressed by the sustainable nature of the prototypes, the design did not necessarily meet their expectations, and they were not willing to pay more for a sustainable package. The key message that emerged from the discussions was the “3Rs”—Reduce, Reuse, and Recycle”—which should be the main points to consider when designing a sustainable packaging. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|