Evaluating tourist behaviour in sport mega-events through a structural equation model
| Autor: | Marcello Risitano, Michele Quintano, Rosaria Romano, Annarita Sorrentino |
|---|---|
| Přispěvatelé: | Marcello, Risitano, Romano, Rosaria, Annarita, Sorrentino, Michele, Quintano |
| Rok vydání: | 2017 |
| Předmět: |
Value (ethics)
Event (computing) 05 social sciences Perspective (graphical) Energy Engineering and Power Technology behavioural intention Destination management sport mega-event Mega America’s Cup World Series Structural equation modeling tourist behaviour event satisfaction Fuel Technology Geography 0502 economics and business Survey data collection 050211 marketing Marketing 050212 sport leisure & tourism Tourism destination image |
| Zdroj: | MERCATI & COMPETITIVITÀ. :101-126 |
| ISSN: | 1972-4861 1826-7386 |
| DOI: | 10.3280/mc2017-003007 |
| Popis: | In defining destination marketing strategies, a specific role is played by megaevents as critical tool to improve the economic development. In tourism marketing literature, researchers have analysed the holistic perspective of tourist behaviour to understand the factors that influence the level of satisfaction and the intentional behaviours. Accordingly, the paper aimed at analysing relationships among destination image, event satisfaction and tourist behavioural intentions in sport mega-event. Six research hypotheses have been formulated and empirically tested by using structural equation models (Partial Least Squares – PLS approach) on survey data from 304 international tourists who attended the America’s Cup World Series in Naples. The findings put in evidence the relevant role of the mega-event to create value for tourist in destination management. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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