Designing Interventions for Behavioral Shifts toward Product Sharing: The Case of Laundry Activities in Japan
| Autor: | Masahiko Hirao, Dami Moon, Hirokazu Sugiyama, Jun Nakatani, Yurie Suzuki, Eri Amasawa |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Laundry
Consumer choice Geography Planning and Development TJ807-830 consumer behavior 010501 environmental sciences Management Monitoring Policy and Law Business model TD194-195 01 natural sciences Renewable energy sources life cycle assessment Sharing economy 0502 economics and business GE1-350 Product (category theory) Marketing Consumer behaviour 0105 earth and related environmental sciences Consumption (economics) Environmental effects of industries and plants Renewable Energy Sustainability and the Environment 05 social sciences product service system sharing economy Product-service system scenario analysis laundromat Environmental sciences 050211 marketing Business |
| Zdroj: | Sustainability Volume 10 Issue 8 Sustainability, Vol 10, Iss 8, p 2687 (2018) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su10082687 |
| Popis: | This paper presents design approaches to induce behavioral shifts toward product sharing through a case study on laundry activities in Japan. Business models involving provision of temporary access to goods are garnering attention as a way to reduce environmental impacts from the current pattern of consumption. However, the success of such business models is a matter of consumer choice, and there exist hurdles for consumers to forego ownership and transfer to product sharing. To understand the forces that affect consumer behavior involving product sharing and to design effective interventions for behavioral shifts, we conducted in-depth interviews and a web survey. From the results, we specified the decision processes in a behavioral shift between home washing and laundromat use, and generated &ldquo implementation of a communal laundromat in an apartment building&rdquo as a promising way for consumers to shift toward laundromat use. Based on our calculation, the proposed approach has a potential to reduce environmental impact of a hypothetical community by 1.8% in greenhouse gas emissions and 16% in resource use relative to when only home washing is practiced. Our study provides an example of designing interventions for product sharing through reflecting actual usage patterns and consumer motivations. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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