Sweden's self-perceived global role : Promises and contradictions
| Autor: | Andrey Manoilo, Greg Simons |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
business.industry
media_common.quotation_subject lcsh:GF125 Social Sciences Samhällsvetenskap General Medicine Public relations lcsh:HT361-384 Democracy lcsh:Urbanization. City and country Political science lcsh:Cities. Urban geography Key (cryptography) Self perceived business media_common Reputation |
| Zdroj: | Research in Globalization, Vol 1, Iss, Pp 100008-(2019) |
| Popis: | Sweden has a global brand as being a democratic, happy and progressive society that is in consensus. However, when looking more closely at the key brand and reputational components of the Swedish international brand and reputation it is possible to see the various irregularities and contradictions that are present. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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