Film Tourism In Norway: The Effect Fictional Characters Have On Tourism

Autor:	Jerome Agrusa, Brian Metcalf, Cathrine Linnes, Joseph Lema
Rok vydání:	2018
Předmět:	Place Identity Disney Samfunnsvitenskap: 200 [VDP] Media studies Place identity Movie Tourism Sociology Film Tourism Frozen Tourism Tourism Impact
Zdroj:	International Business & Economics Research Journal
ISSN:	2157-9393 1535-0754
DOI:	10.19030/iber.v17i2.10144
Popis:	The impact Walt Disney’s animated film Frozen is having on Disney’s bottom line and on tourism within Norway is highlighted. Although Frozen takes place in fictional Arendelle, movie producers incorporated Norwegian inspired scenery, imagery, and culture. Using a bi-lingual survey (English and Norwegian), we analyzed how the movie has increased travel in Norway, who appears to be most influenced to consider Norway as a travel destination, compared attitudes of film audiences in the U.S., Norway, and other countries on a variety of related factors, and provide suggestions concerning marketing connections to the movie Frozen in an attempt to further boost tourism within Norway.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::79674ad0fa94cb6e2a3831be9b6640ea https://doi.org/10.19030/iber.v17i2.10144 Zobrazit plný text záznamu