Regimes of Critique and Conflicts of 'Worlds': A Conventionalist Approach to Loyalty Programs
| Autor: | Mariem El Euch Maalej, Dominique Roux |
|---|---|
| Přispěvatelé: | PESOR, Université Paris-Sud - Paris 11 (UP11), Roux, Dominique |
| Předmět: |
Marketing
Management science media_common.quotation_subject 05 social sciences [SHS]Humanities and Social Sciences Consumer resistance Political science 0502 economics and business Loyalty [SHS.GESTION]Humanities and Social Sciences/Business administration Criticism 050211 marketing [SHS] Humanities and Social Sciences Positive economics [SHS.GESTION] Humanities and Social Sciences/Business administration ComputingMilieux_MISCELLANEOUS 050203 business & management Qualitative research media_common |
| Zdroj: | HAL Recherche et Applications en Marketing (English Edition) Recherche et Applications en Marketing (English Edition), SAGE Publications, 2012, 27 (4), pp.59-93 |
| ISSN: | 2051-5707 |
| Popis: | Building on Boltanski and Thévenot's (2006) conventionalist “Economies of Worth” model, this research provides a new theoretical understanding of the difficulty of retaining customers. A qualitative study conducted among 40 consumers reveals that they ground their justifications in a critique of commercial and industrial logic, on the basis of other “worlds” that sustain their frames of judgment. |
| Databáze: | OpenAIRE |
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