Consumers' preferences for fresh yam: a focus group study
| Autor: | Harry Ozier-Lafontaine, Jean-Marc Blazy, Jean-Louis Diman, Denis Cornet, Carla Barlagne |
|---|---|
| Přispěvatelé: | Agrosystèmes tropicaux (ASTRO), Institut National de la Recherche Agronomique (INRA), Amélioration génétique et adaptation des plantes méditerranéennes et tropicales (UMR AGAP), Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Institut National de la Recherche Agronomique (INRA)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro)-Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), Plateforme Expérimentale sur le végétal et les agrosYstèmes Innovants en milieu tropical (PEYI), Europe : Fonds Social Européen, La Région Guadeloupe |
| Rok vydání: | 2016 |
| Předmět: |
antilles
goût Sociology Igname the Caribbean Marketing Caraïbes Original Research media_common 2. Zero hunger [SHS.SOCIO]Humanities and Social Sciences/Sociology Food security Enquête auprès des consommateurs sectorial innovation focus group food quality Consommation alimentaire Qualité des aliments Comportement du consommateur 04 agricultural and veterinary sciences yam Consumer profile focus groups [SHS.ECO]Humanities and Social Sciences/Economics and Finance 040401 food science Marketing strategy profil de consommation Product (business) prix à la consommation Préférence alimentaire comportement d'achat yam (Dioscorea sp.) Achat media_common.quotation_subject E70 - Commerce commercialisation et distribution économie expérimentale focus groupe Economies et finances 0404 agricultural biotechnology guadeloupe Willingness to pay typologie alimentaire Production (economics) Quality (business) Innovation typologie Consumption (economics) business.industry Purchasing préférence des consommateurs JEL: D - Microeconomics/D.D1 - Household Behavior and Family Economics/D.D1.D12 - Consumer Economics: Empirical Analysis Economies and finances dioscorea Sociologie qualité alimentaire Évaluation Business origine géographique E73 - Économie de la consommation Food Science |
| Zdroj: | Food Science and Nutrition Food Science & Nutrition Food Science and Nutrition 1 (5), 54-66. (2017) Critical Reviews in Food Science and Nutrition Critical Reviews in Food Science and Nutrition, Taylor & Francis, 2017, 5 (1), pp.54-66. ⟨10.1002/fsn3.364⟩ Food Science & Nutrition, 5(1):54-66 |
| ISSN: | 2048-7177 1040-8398 |
| DOI: | 10.1002/fsn3.364 |
| Popis: | online en avril 2016; International audience; In West and Central Africa and in the Caribbean, yam is one of the most important sources of carbohydrates and has a great potential to improve food security. The yam production sector is, however, now challenged by the satisfaction of evolving consumers' preferences. Since little is known about consumers' preferences regarding yams' characteristics, product quality, and the drivers of yam purchase, six focus group discussions were conducted (for a total of 31 participants). Among the purchasing criteria, price was considered more important than the others. It was followed by the external damage, the origin, and the size of the tuber. The most frequently cited consumption criteria were the taste, the texture, and color of flesh after cooking. Taste was considered more important than the other criteria. Three consumers' profiles were established reflecting heterogeneity in preferences, especially as concerns the willingness to pay for yam and consumption habits. They were designated as the Hedonistic, the Thrifty and the Flexible. Our results suggest that innovations can be implemented to sustain and stimulate the development of the yam sector in Guadeloupe. Two main development paths were identified. The first path is the valorization of the great existing diversity of yam varieties and the increase in the level of information for consumers about product attributes such as the cooking mode, the origin, and the mode of production. Building a marketing strategy based on the valorization of this diversity can help maintain and preserve yam's agro-biodiversity and the satisfaction of rapidly evolving consumption habits. The second path is the definition of yam ideotypes that suit consumers' needs. We expect that tailoring the production to consumers' needs will have a positive impact on global food security in the Caribbean region. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Plný text