Autor:	Michael Frohlich
Rok vydání:	2016
Předmět:	Power (social and political) business.industry Political science Context (language use) Public relations business Influencer marketing New media
Zdroj:	The Public Relations Handbook ISBN: 9781315709918 The Public Relations Handbook ISBN: 9780429298578
DOI:	10.4324/9781315709918-16
Popis:	The continued evolution of the communications landscape, propelled by the emergence of new technology solutions, new media, and the rise of influencers, has seen significant implications across all marketing disciplines. This chapter looks at the increasing power of earned media within this context, charting the history and evolution of consumer public relations to a practice that is more impactful and important than ever before.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::788c2224408be07ddd57e81f0444d361 https://doi.org/10.4324/9781315709918-16 Zobrazit plný text záznamu