Latent Class Models for Conjoint Analysis

Autor:	Venkatram Ramaswamy, Steven H. Cohen
Rok vydání:	2000
Předmět:	Market research Market segmentation business.industry Respondent Economics Product (category theory) Marketing business Latent variable model Latent class model Preference Conjoint analysis
Zdroj:	Conjoint Measurement ISBN: 9783662063972 Conjoint Measurement ISBN: 9783540714033 Conjoint Measurement ISBN: 9783662063941 Conjoint Measurement ISBN: 9783662113707
DOI:	10.1007/978-3-662-06395-8_14
Popis:	Conjoint analysis was introduced to market researchers in the early 1970s as a means to understand the importance of product and service attributes and price as predictors of consumer preference (e.g., Green and Rao 1971; Green and Wind 1973). Since then it has received considerable attention in academic research (see Green and Srinivasan 1978, 1990 for exhaustive reviews; and Louviere 1994 for a review of the behavioral foundations of conjoint analysis). By systematically manipulating the product or service descriptions shown to a respondent with an experimental design, conjoint analysis allows decision-makers to understand consumer preferences in an enormous range of potential market situations (see Cattin and Wittink 1982; Wittink and Cattin 1989; and Wittink, Vriens, and Burhenne 1994 for surveys of industry usage of conjoint analysis).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::783ec541f9fe2934683e839d18e935a5 https://doi.org/10.1007/978-3-662-06395-8_14 Zobrazit plný text záznamu