Consumer Choices and Habits Related to Coffee Consumption by Poles
Autor: | Renata Korzeniowska-Ginter, Ewa Czarniecka-Skubina, Tomasz Owczarek, Piotr Sałek, Marlena Pielak |
---|---|
Jazyk: | angličtina |
Rok vydání: | 2021 |
Předmět: |
Adult
2019-20 coronavirus outbreak 030309 nutrition & dietetics Daily intake Health Toxicology and Mutagenesis coffee lcsh:Medicine Coffee consumption coffee brewing Article Habits 03 medical and health sciences Human health 0404 agricultural biotechnology Caffeine Humans Coffee drinking Consumer behaviour Consumption (economics) 0303 health sciences consumer habits lcsh:R Public Health Environmental and Occupational Health Advertising 04 agricultural and veterinary sciences Consumer Behavior 040401 food science Purchasing Poland Business Poles |
Zdroj: | International Journal of Environmental Research and Public Health Volume 18 Issue 8 International Journal of Environmental Research and Public Health, Vol 18, Iss 3948, p 3948 (2021) |
ISSN: | 1660-4601 |
DOI: | 10.3390/ijerph18083948 |
Popis: | Coffee is one of the most popular drinks consumed in the world, also in Poland. In the literature, much attention is paid to the influence of coffee on human health, especially daily intake of caffeine, and also purchasing consumer behavior. There is a lack of research devoted to consumer choices and habits in relation to coffee consumption and brewing method. Therefore, the aim of this study is to describe the characteristics of coffee consumers and present their segmentation based on consumer choices and habits towards coffee consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1500 adults respondents in Poland reporting the consumption of coffee. We collected information about consumer choices and habits related to coffee consumption, including brewing method, place of consuming coffee, and factors determining coffee choices. Using cluster analysis, we identified three main groups of coffee consumers. There are “Neutral coffee drinkers”, “Ad hoc coffee drinkers”, and “Non-specific coffee drinkers”. The respondents in the study are not coffee gourmets they like and consume coffee, but these are often changing choices. To conclude, it can be stated that the Polish coffee consumer prefers conventional methods of brewing coffee (like a “traditionalist”) but is open to novelties and new sensory experiences. Based on study results it is possible to know the coffee drinking habits in Poland. |
Databáze: | OpenAIRE |
Externí odkaz: |