Doing What Makes You Happy: Health Message Framing for Younger and Older Adults

Autor:	Joseph A. Mikels, Elizabeth A. L. Stine-Morrow, Xiaomei Liu, Michael M. Shuster
Rok vydání:	2019
Předmět:	Adult Male Aging media_common.quotation_subject Decision Making Emotions Health Promotion Affect (psychology) 050105 experimental psychology Developmental psychology Young Adult 03 medical and health sciences 0302 clinical medicine Arts and Humanities (miscellaneous) Perception Humans 0501 psychology and cognitive sciences Message framing Young adult Exercise General Psychology Aged media_common Aged 80 and over Motivation 05 social sciences Middle Aged Adult life Health promotion Framing (social sciences) Younger adults Female Geriatrics and Gerontology Psychology 030217 neurology & neurosurgery
Zdroj:	Experimental Aging Research. 45:293-305
ISSN:	1096-4657 0361-073X
DOI:	10.1080/0361073x.2019.1627491
Popis:	Background: Health-related messages, framed in terms of gains or losses, can impact decision-making differently across the adult life span. The focus of this study was on the emotional responses evoked by such framing and their relationship to perceived effectiveness, as mechanisms that may underpin how health messages impact health decisions. Methods: A web-based study using Amazon's Mechanical Turk platform was conducted with a sample of 132 younger adults and 106 older adults. Participants were asked to read exercise-related messages framed in terms of gains or losses, and to rate each message for affect and effectiveness. Results: Relative to younger adults, older adults showed less negative reactions to loss-framed messages and to messages that described undesirable outcomes. Importantly, younger and older adults differentially used affective cues to gauge effectiveness of framed messages: for gain-framed messages (which tended to evoke positive affect), older adults found messages that made them feel good to be more effective; but for loss-framed messages (which tend to evoke negative affect), younger adults found messages that made them feel bad to be more effective. Conclusions: These results suggest that in processing health messages, older adults may be more motivated by positive affect, while younger adults may be more motivated by negative affect.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7771ba9bb168a1a6c0c036a2a2dd0e29 https://doi.org/10.1080/0361073x.2019.1627491 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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