Marketing foods to children through product packaging: prolific, unhealthy and misleading
| Autor: | John Coveney, Kaye Mehta, Clare L Phillips, Elizabeth Handsley, Patricia Carter, Paul Ward |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
medicine.medical_specialty
Adolescent Persuasive Communication Medicine (miscellaneous) Pilot Projects Child Nutrition Sciences Beverages Advertising South Australia Prevalence Medicine Humans Obesity Marketing Child Nutrition and Dietetics business.industry Public health Data Collection Public Health Environmental and Occupational Health Food Packaging Infant Product (business) Health promotion Child Preschool Television Packaging and labeling business Nutritive Value |
| Zdroj: | Public health nutrition. 15(9) |
| ISSN: | 1475-2727 1368-9800 |
| Popis: | ObjectiveTo investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets.DesignFood and beverage products which met criteria for ‘marketed to children’ were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used.SettingA major supermarket chain in Adelaide, South Australia.SubjectsChild-oriented food and beverage products.ResultsOne hundred and fifty-seven discrete products were marketed to children via product packaging; most (75·2 %) represented non-core foods, being high in fat or sugar. Many marketing techniques (more than sixteen unique marketing techniques) were used to promote child-oriented food products. Claims about health and nutrition were found on 55·5 % of non-core foods. A median of 6·43 marketing techniques per product was found.ConclusionsThe high volume and power of marketing non-core foods to children via product packaging in supermarkets should be of concern to policy makers wanting to improve children's diet for their health and to tackle childhood obesity. Claims about health or nutrition on non-core foods deserve urgent attention owing to their potential to mislead and confuse child and adult consumers. |
| Databáze: | OpenAIRE |
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