Factors Influencing Purchases of Organic Food
| Autor: | Michaela Jánská, Patrícia Kollar, Čeněk Celer |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Czech
organic food HF5001-6182 m30 030309 nutrition & dietetics m31 Decision tree purchase 03 medical and health sciences Organic food environmentally friendly agriculture factors impacting purchases taste of organic food 0502 economics and business Business Marketing Business management General Environmental Science 0303 health sciences 05 social sciences Questionnaire language.human_language language General Earth and Planetary Sciences 050211 marketing |
| Zdroj: | Zagreb International Review of Economics and Business, Vol 23, Iss 1, Pp 81-94 (2020) Zagreb International Review of Economics & Business Volume 23 Issue 1 |
| ISSN: | 1849-1162 1331-5609 |
| DOI: | 10.2478/zireb-2020-0006 |
| Popis: | The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant. |
| Databáze: | OpenAIRE |
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