| Popis: |
Intellectual property (IP), the intangible asset that comprises or results from creativity, innovation, invention , know - how , and reputation (and encompasses all rights to technology), is becoming an increasingly important aspect of any business. This is particularly true with start-up and emerging technology ventures. IP is typically the basis for the competitive advantage necessary for a technology venture to succeed and has become the primary asset of modern business enterprises. Having the greatest technology in the marketplace will not sustain success if you do not take the appropriate steps to prevent your competitors from legitimately appropriating it. |
