The problem of SEO promotion for the organization’s web representation
| Autor: | Maria Pokushko, Vadim Tynchenko, Vladislav Viktorovich Kukartsev, D. K. Gek, Natalya Dalisova, A. S. Bondarev |
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| Rok vydání: | 2019 |
| Předmět: |
Service (systems architecture)
Computer science media_common.quotation_subject 05 social sciences Snippet lcsh:Social Sciences lcsh:H Set (abstract data type) World Wide Web Upload Promotion (rank) Work (electrical) Search engine optimization 0502 economics and business Key (cryptography) 050211 marketing 050203 business & management media_common |
| Zdroj: | SHS Web of Conferences, Vol 69, p 00122 (2019) |
| ISSN: | 2261-2424 |
| DOI: | 10.1051/shsconf/20196900122 |
| Popis: | The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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