Media and community campaign effects on adult tobacco use in Texas
| Autor: | Vance Rabius, Alfred L. McAlister, Shaohua Hu, Philip Huang, Theodore C. Morrison, Kipling J. Gallion, Amelie G. Ramirez, Angela Meshack |
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| Rok vydání: | 2004 |
| Předmět: |
Gerontology
Adult Male Health (social science) Adolescent medicine.medical_treatment Persuasive Communication Smoking Prevention Health Promotion Library and Information Sciences Interviews as Topic Telephone counseling Environmental health medicine Humans Community Health Services Smoking Reduction Health Education Mass media Aged American Cancer Society business.industry Communication Public Health Environmental and Occupational Health Tobacco Use Disorder Middle Aged Texas Social marketing Outreach Quitline Social Marketing Smoking cessation Health education Female Smoking Cessation business |
| Zdroj: | Journal of health communication. 9(2) |
| ISSN: | 1081-0730 |
| Popis: | The present study reports on the effects on adult tobacco cessation of a comprehensive tobacco-use prevention and cessation program in the state of Texas. Differences in cessation rates across treatment conditions were measured by following a panel of 622 daily smokers, recruited from the original cross-sectional sample, from baseline to follow-up. The adult media campaign combined television, radio, newspaper and billboard advertisements featuring messages and outreach programs to help adults avoid or quit using tobacco products. The ads also promoted quitting assistance programs from the American Cancer Society Smokers' Quitline, a telephone counseling service. The cessation component of the intervention focused on increasing availability of and access to cessation counseling services and pharmacological therapy to reduce nicotine dependence. Both clinical and community-based cessation programs were offered. Treatment areas which combined cessation activities with high level media campaigns had a rate of smoking reduction that almost tripled rates in areas which received no services, and almost doubled rates in areas with media campaigns alone. Analyses of the dose of exposure to media messages about smoking cessation show greater exposure to television and radio messages in the areas where high level media was combined with community cessation activities than in the other areas. Results also show that exposure to media messages was related to processes of change in smoking cessation and that those processes were related to the quitting that was observed in the group receiving the most intensive campaigns. |
| Databáze: | OpenAIRE |
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