Transmediating Difference: Fictional Filter Bubbles and Transmedia Storytelling
| Autor: | Kustritz, A.M., LS Media en Communicatie, ICON - Media and Performance Studies |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2022 |
| Předmět: |
050101 languages & linguistics
Communication media_common.quotation_subject 05 social sciences storyworld Media studies 050801 communication & media studies Art Filter (software) transmedia representational politics sexuality political economy 0508 media and communications Arts and Humanities (miscellaneous) Multiple media gender 0501 psychology and cognitive sciences Convergence Transmedia storytelling race media_common |
| Zdroj: | Convergence : The International Journal of Research into New Media Technologies, 28(3). SAGE Publications Inc. |
| ISSN: | 1354-8565 |
| Popis: | Transmedia storyworlds often stem from a blockbuster “anchor property” that connects numerous extensions in multiple media forms. Consequently, transmedia can potentially diversify the media industry’s narratives since each medium may follow a different character whose perspective reinterprets the storyworld’s central themes and events. However, this article argues that a narrative strategy has emerged for “transmediating difference,” wherein politically contested storylines, LGBTQ characters, and the perspectives of women and people of color are sectioned off in low-budget transmedia extensions while blockbuster narratives remain primarily the domain of straight, able-bodied, white male protagonists. This story structure reveals the resiliency of industry assumptions about marketability while also isolating the experience of transmedia audiences, allowing companies to profit from inclusive and sanitized versions of the same narrative world. Like algorithmic “filter bubbles,” transmediating difference undermines cultural pluralism, and ushers in a paradoxical new form of invisibility despite increasingly diverse representation. |
| Databáze: | OpenAIRE |
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