THE FACTORS INFLUENCING THE CONSUMPTION OF LOCAL PRODUCTS IN MOROCCO

Autor: RAIF Maha, AIT HEDA Abdellatif
Jazyk: angličtina
Rok vydání: 2021
Předmět:
DOI: 10.5281/zenodo.5652968
Popis: Nowadays, Moroccan consumers have a hyper-choice of food products, whereby they have to choose between too many types of foreign or local ones. This hyper-choice is due to globalization's impact, notably from the occident. Thus, panoply of information is presented for the consumer. Using semiconducted interviews, it turned out that the abundance or absence of information influences the knowledge and involvement of Moroccans towards the consumption of local products.
Databáze: OpenAIRE