Assessing business model relevance for business leaders in the construction industry

Autor: Florence Kremer, Estèle Jouison-Laffitte, Thierry Verstraete, Martine Hlady-Rispal
Přispěvatelé: Institut de Recherche en Gestion des Organisations (IRGO), Université de Bordeaux (UB)-Institut d'Administration des Entreprises (IAE) - Bordeaux
Jazyk: angličtina
Rok vydání: 2017
Předmět:
Zdroj: International Journal of Entrepreneurship and Small Business
International Journal of Entrepreneurship and Small Business, Inderscience, 2017, 30 (1), pp.58. ⟨10.1504/IJESB.2017.081039⟩
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ISSN: 1476-1297
1741-8054
DOI: 10.1504/IJESB.2017.081039⟩
Popis: This paper studies the business model (BM) relevance for business leaders in the construction industry. Specifically, we address the question of the comprehension and utility of the generation, remuneration, participation (GRP) model, a BM representation, for leaders within an established sector. Using an action research methodology, our findings empirically prove that the BM can be taken out of its original context of start-ups, and used within existing organisations. Our results also suggest that in traditional small-sized companies, where strategic tools are rarely mobilised, the BM might be appropriate for leaders to address the question of business growth. Interaction between leaders and researchers also contributed to the advancement of the GRP model and the homogenisation of its visual representation.
Databáze: OpenAIRE