A Review of Resource Theories and Their Implications for Understanding Consumer Behavior
| Autor: | Ali Kazemi, Michael J. Dorsch, Kjell Y. Törnblom |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Economics and Econometrics Knowledge management Psykologi (exklusive tillämpad psykologi) Social Psychology business.industry 05 social sciences Psychology (excluding Applied Psychology) Socialpsykologi Resource (project management) 0502 economics and business Economics 050211 marketing Resource management business 050203 business & management Applied Psychology Consumer behaviour |
| Popis: | The shift to consumer-centric marketing accentuates the need for a more comprehensive understanding of consumer desires, including how consumers manage their resources to satisfy these desires. However, the complexity of the resource concept combined with a fragmented research stream thus far provides a limited understanding of consumer resources and their effect on consumer well-being. The purpose of this article is to encourage continued research into consumer resources, including resource exchange, to gain a more complete understanding of the concept and to facilitate the development of a unified theory of consumer resources. To accomplish our objective, resource theories proposed in different disciplines (economics, management/marketing, psychology, and social psychology) are summarized and used to provide research direction into a wide variety of consumer behavior issues related to consumer resource management and resource exchange behavior. |
| Databáze: | OpenAIRE |
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