Die toepassing van die K3-model op die televisieteks Colour TV
| Autor: | Jacqueline Setai, Marné Pienaar |
|---|---|
| Jazyk: | afrikánština |
| Rok vydání: | 2016 |
| Předmět: |
lcsh:Language and Literature
Engineering television scripts Project commissioning media_common.quotation_subject lcsh:PL8000-8844 Control (management) quality assurance computer.software_genre lcsh:P1-1091 CCC model television scripts quality assurance Quality (business) media_common First episode Structure (mathematical logic) Multimedia business.industry Advertising lcsh:African languages and literature lcsh:Philology. Linguistics Scripting language Order (business) ccc model lcsh:P business computer Quality assurance |
| Zdroj: | Stellenbosch Papers in Linguistics, Vol 46, Iss 0, Pp 121-139 (2016) Stellenbosch Papers in Linguistics; Vol 46 (2016); 121-139 |
| ISSN: | 2223-9936 1027-3417 |
| Popis: | There are very few instruments of use for the editing of multimedia television scripts. Commissioning editors are responsible for both quality assurance and quality control. Where quality control is a retrospective process, quality assurance is intended to anticipate problems that might occur in order to mitigate them during the production process. This article examines the applicability of Renkema’s CCC model as adapted by Carstens and Van de Poel to a particular television script, namely the first episode of the television show Colour TV. In spite of the generous budget allocated to the show, the length of time spent on content development, the large production team as well as the favourable time-slot in which it was broadcast, the show did not do well. Instead of being the flagship series it was meant to be, research indicates that it confused and offended its intended audience, namely the Afrikaans speaking coloured people of South Africa. By analysing the first episode of the series using the adapted CCC model, it is shown that the show failed in as far as the text type, aspects of the content, the structure, and to a certain extent, the formulation were concerned. The CCC model proved to be a handy, but clumsy, instrument for use by commissioning editors. Consequently, it is suggested that the model be simplified for editing television scripts.Keywords: CCC model, television scripts, quality assurance |
| Databáze: | OpenAIRE |
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