Evaluation of compliance with the Spanish Code of self-regulation of food and drinks advertising directed at children under the age of 12 years in Spain, 2012
| Autor: | María José Bosqued-Estefanía, K. León-Flández, Ma Mar Romero-Fernández, Lázaro López-Jurado, M.Á. Moya-Geromin, A. Rico-Gómez, Javier Damián, Miguel Ángel Royo-Bordonada |
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| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
0301 basic medicine
Code (semiotics) Childhood obesity Compliance (psychology) Beverages 03 medical and health sciences 0302 clinical medicine Food advertising Advertising medicine Food Industry Humans 030212 general & internal medicine Child Children Marketing 030109 nutrition & dietetics Public Health Environmental and Occupational Health General Medicine Social Control Informal medicine.disease Cross-Sectional Studies Food Spain Child Preschool Television Psychology |
| Zdroj: | Repisalud Instituto de Salud Carlos III (ISCIII) |
| Popis: | OBJECTIVE: To evaluate compliance levels with the Spanish Code of self-regulation of food and drinks advertising directed at children under the age of 12 years (Publicidad, Actividad, Obesidad, Salud [PAOS] Code) in 2012; and compare these against the figures for 2008. STUDY DESIGN: Cross-sectional study. METHODS: Television advertisements of food and drinks (AFD) were recorded over 7 days in 2012 (8am-midnight) of five Spanish channels popular to children. AFD were classified as core (nutrient-rich/low-calorie products), non-core (nutrient-poor/rich-calorie products) or miscellaneous. Compliance with each standard of the PAOS Code was evaluated. AFD were deemed to be fully compliant when it met all the standards. RESULTS: Two thousand five hundred and eighty-two AFDs came within the purview of the PAOS Code. Some of the standards that registered the highest levels of non-compliance were those regulating the suitability of the information presented (79.4%) and those prohibiting the use of characters popular with children (25%). Overall non-compliance with the Code was greater in 2012 than in 2008 (88.3% vs 49.3%). Non-compliance was highest for advertisements screened on children's/youth channels (92.3% vs. 81.5%; P |
| Databáze: | OpenAIRE |
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