Simple and Painless? The Limitations of Spillover in Environmental Campaigning
| Autor: | John Thøgersen, Tom Crompton |
|---|---|
| Rok vydání: | 2009 |
| Předmět: |
Economics and Econometrics
Scrutiny Public economics media_common.quotation_subject Pro-environmental behaviour Campaigns Appeal Commercial law Spillover effect Vidensoverførsel Perception Economics Business Management and Accounting (miscellaneous) Environmental impact assessment Spillover effects Marketing Social status media_common Simple (philosophy) |
| Zdroj: | Thøgersen, J & Crompton, T 2009, ' Simple and Painless? The Limitations of Spillover in Environmental Campaigning ', Journal of Consumer Policy, vol. 32, no. 2, pp. 141-163 . https://doi.org/10.1007/s10603-009-9101-1 |
| ISSN: | 1573-0700 0168-7034 |
| DOI: | 10.1007/s10603-009-9101-1 |
| Popis: | The comfortable perception that global environmental challenges can be met through marginal lifestyle changes no longer bears scrutiny. The cumulative impact of large numbers of individuals making marginal improvements in their environmental impact will be a marginal collective improvement in environmental impact. Yet, we live at a time whenwe need urgent and ambitious changes. An appeal to environmental imperatives is more likely to lead to spillover into other pro-environmental behaviours than an appeal to financial self-interest or social status. The comfortable perception that global environmental challenges can be met through marginal lifestyle changes no longer bears scrutiny. The cumulative impact of large numbers of individuals making marginal improvements in their environmental impact will be a marginal collective improvement in environmental impact. Yet, we live at a time whenwe need urgent and ambitious changes. An appeal to environmental imperatives is more likely to lead to spillover into other pro-environmental behaviours than an appeal to financial self-interest or social status. |
| Databáze: | OpenAIRE |
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