Variables affecting the propensity to buy branded beef among groups of Australian beef buyers
| Autor: | L. Emilio Morales, Victor Wright, Euan Fleming, Garry R. Griffith, Wendy J. Umberger, Nam Hoang |
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| Rok vydání: | 2013 |
| Předmět: |
Adult
Male Meat Adolescent media_common.quotation_subject Affect (psychology) Young Adult Signal quality Surveys and Questionnaires Animals Humans Quality (business) Marketing ComputingMilieux_MISCELLANEOUS health care economics and organizations Target market Aged media_common Discrete choice Data Collection Australia Commerce Food Packaging technology industry and agriculture food and beverages Consumer Behavior Middle Aged Product (business) Taste Cattle Female Business Food Science |
| Zdroj: | Meat Science. 94:239-246 |
| ISSN: | 0309-1740 |
| DOI: | 10.1016/j.meatsci.2013.02.005 |
| Popis: | Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons. |
| Databáze: | OpenAIRE |
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