Entrepreneurial storytelling: using a consistent story to create and sustain a business: case studies of two migrant entrepreneurs
| Autor: | Helen Rana, Guru Prakash Prabhakar, Dan Knox |
|---|---|
| Rok vydání: | 2023 |
| Předmět: |
Entrepreneurship
business.industry Migrant Public relations Meta-narrative Conceptual framework Credibility General Earth and Planetary Sciences Narrative Storytelling Sense-making Sociology Business case business Bristol Leadership and Change Centre Legitimacy Qualitative research Business Administration General Environmental Science |
| Zdroj: | International Journal of Indian Culture and Business Management. 28:1 |
| ISSN: | 1753-0814 1753-0806 |
| Popis: | This qualitative research uses case studies of two migrant entrepreneurs – Karan Bilimoria and Levi Roots – to explore the use of storytelling as a tool for establishing and sustaining a business. It proposes a conceptual framework which shows how storytelling is used to gain legitimacy, credibility and support. It finds that the two men use consistent themes and patterns in their stories, which are similar to each other and to conventional metanarratives around entrepreneurship, and require narrative plausibility more than objective truth. It identifies themes which both individuals repeatedly use in their business storytelling to demonstrate attributes of entrepreneurship. |
| Databáze: | OpenAIRE |
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