The relationships among Experience, Delight, and Recollection for Revisit Intention in Chocolate Exposition
| Autor: | Se Ran Yoo, Seon-Hee Kim, Hyeon Mo Jeon |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
2019-20 coronavirus outbreak
Coronavirus disease 2019 (COVID-19) recollection Geography Planning and Development lcsh:TJ807-830 lcsh:Renewable energy sources Management Monitoring Policy and Law Model validation experience 0502 economics and business Salon revisit intention lcsh:Environmental sciences Exposition (narrative) lcsh:GE1-350 Recall Renewable Energy Sustainability and the Environment lcsh:Environmental effects of industries and plants 05 social sciences Foundation (evidence) chocolate exposition delight lcsh:TD194-195 Experiential marketing 050211 marketing Psychology Social psychology 050212 sport leisure & tourism |
| Zdroj: | Sustainability, Vol 12, Iss 8644, p 8644 (2020) Sustainability Volume 12 Issue 20 |
| ISSN: | 2071-1050 |
| Popis: | This study examined the relationship among holistic experience and delight, recollection, and revisit intention, in visitors to a chocolate exposition, to confirm the factors influencing their revisit intention. To accomplish this objective, a sample of 280 visitors to the Salon du Chocolat was utilized. The findings revealed that the visitors’ memorable on-site experiences had a positive impact on their sense of delight and recollection. These emotions were shown to positively influence their intention to revisit the exposition. In conclusion, the on-site experiences of sense, feel, think, act, and relate, were the most important determinants of revisit intention among visitors. The findings of this study meaningfully contribute to theory by applying the concepts of experiential marketing to food expositions. Our study also proposes practical suggestions for hosting food expositions in a post-COVID world. The theoretical framework proposed and tested for model validation lay the foundation for future research on experiential marketing of food expositions. |
| Databáze: | OpenAIRE |
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