Review of the Hedonic Consumption Perceptions Based on Gender and Shopping Habits of Undergraduates: Manisa Celal Bayar University School of Physical Education and Sports Case
| Autor: | Günay Öktem, Tuncay Öktem, Halil İbrahim Genç |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Consumption (economics)
education.field_of_study Data collection business.industry media_common.quotation_subject 05 social sciences Population Sample (statistics) Advertising Physical education Hedonic consumption Consumers' buying behaviours Sporting goods brands Cronbach's alpha Perception Scale (social sciences) 0502 economics and business Medicine 050211 marketing business education Social psychology 050203 business & management media_common |
| Zdroj: | International Journal of Sport Culture and Science |
| ISSN: | 2148-1148 |
| DOI: | 10.14486/intjscs641 |
| Popis: | The purpose of this study is analyzing hedonic consumption perceptions based on gendervariable and shopping habits of university students. The population of the study is ManisaCelal Bayar University School of Physical Education and Sports students, and the sample is130 students chosen by random sampling. Data collection tools consist of three sections. Firstsection is questions related to demographic spesifications, second section is questions aboutshopping behaviours, third section is questions about hedonic consumptions. The scaledeveloped by Arnold and Reynolds (2003) was used to measure hedonic consumptionreasons. Cronbach Alpha Value of this study was found as .869. In order to determine hedonicconsumption perceptions based on gender, T-test was applied. As a result, it was determinedthat there is a significant difference for following shopping behaviours based on gendervariable, shopping for adventure (p=,000 |
| Databáze: | OpenAIRE |
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