Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling
| Autor: | Karl K.K. Wiener, Nicole Sugden, Debra Ann Metcalf, Anthony Saliba |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
novel food acceptance
Health (social science) Food industry media_common.quotation_subject hemp food Food consumption food choice TP1-1185 Plant Science Cannabis sativa Health Professions (miscellaneous) Microbiology structural equation modeling Article Structural equation modeling food choice behavior Perception Food choice food choice intentions Marketing Legalization media_common business.industry Chemical technology Theory of planned behavior barriers and drivers to novel food acceptance theory of planned behavior business Psychology Food Science |
| Zdroj: | Foods Volume 10 Issue 9 Foods, Vol 10, Iss 2071, p 2071 (2021) |
| ISSN: | 2304-8158 |
| DOI: | 10.3390/foods10092071 |
| Popis: | This research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structured interviews, with a focus on the TPB factors attitudes toward hemp food consumption, subjective beliefs, and perceptions of control. Findings support the notion that consumers may be confused about associations between Cannabidiol (CBD) oil, tetrahydrocannabinol (THC), and hemp food produced from Cannabis sativa. Highly salient negative associations are mediated by the perception of positive aspects of CBD for some consumers, but the value placed on others’ acceptance of hemp food is the greatest indicator of intention to consume hemp food products. It is suggested that greater education of consumers might allay fears borne of association of hemp food to either CBD or THC, and any move toward disassociation of hemp food to either entity would have positive repercussions for the hemp food industry. Findings have implications for other novel foods that carry highly salient negative associations for consumers. |
| Databáze: | OpenAIRE |
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