Marketing Growth Trends in Indian Pharmaceuticals Sector

Autor: Dr.P.Pinakapani, Dr.MSR Seshagiri
Jazyk: angličtina
Rok vydání: 2018
Předmět:
DOI: 10.5281/zenodo.4624838
Popis: Since, years the Indian Pharma industry is posting a positive and consistent growth rate of CAGR 17.6percent and continuing the same trend in the current financial year. In fact, over the decades the industry hasregistered growth metrics in terms of infrastructure, development, technology base, and a wide array of productsmanufactured.This study provides an overview of the global and Indian pharmaceutical industry in terms of the currentscenario, performance, challenges and prospects, and the way forward.  
Databáze: OpenAIRE