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An analysis of the factors influencing the management of the organization’s competitiveness is carried out. It is noted that the main conditions for ensuring competitiveness are: application of scientific approaches to strategic management; ensuring unity of development of technical means, technology, economics, management, use of modern research and scientific developments methods (program-targeted planning, decision-making theory, etc.); consideration of the interconnections of the functions of managing any processes at all stages of the object’s life cycle; formation of a system of measures to ensure the competitiveness of various objects. A classification of competitiveness on certain attributes is provided. The components of the external and internal environment of the organization that influences its competitiveness are defined. Endogenous reasons for low competition of national organizations are noted. It is noted that in the absence of an efficient competitive environment and the establishment of civilized market relations, domestic enterprises and organizations do not use most common ways of gaining competitive advantages. Evidence of this is, for example, significant technological backwardness and low innovation activity of Ukrainian producers. Another cause is the self-removal of the State from the proper functions to create favorable conditions for the development of business environment and the poor quality of the State institutions. It is concluded that the analysis of external and internal factors influencing the management of the organization’s competitiveness provides an opportunity to reduce the level of uncertainty and risk in the process of production and economic activities of enterprise, increase the the quality of strategic planning and forecasting of its activities, increase the level of competitiveness of the enterprise and its products, maintain a competitive position and increase the market share owned by the enterprise. |
