Feel good, stay green: Positive affect promotes pro-environmental behaviors and mitigates compensatory 'mental bookkeeping' effects
| Autor: | Martin Kumar Patel, David Sander, Ulf J.J. Hahnel, Tobias Brosch, Stefanie Lena Hille, Gilles Chatelain |
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| Rok vydání: | 2018 |
| Předmět: |
Mental bookkeeping
Social Psychology 05 social sciences 050109 social psychology Context (language use) Behavioral similarity Affect (psychology) 050105 experimental psychology Bookkeeping Spillover Affect Pro-environmental behavior ddc:150 Spillover effect Intervention (counseling) ddc:550 0501 psychology and cognitive sciences Psychology Social psychology Applied Psychology |
| Zdroj: | Journal of Environmental Psychology, Vol. 56 (2018) pp. 3-11 |
| ISSN: | 0272-4944 |
| Popis: | To counteract climate change people should adopt lifestyles consisting of numerous pro-environmental actions, across different domains, sustained over long time periods. Thus, it is important to understand how initial pro-environmental behaviors can impact the likelihood of subsequent behaviors. We tested the hypothesis that people use mental bookkeeping of past behaviors, allowing them to limit pro-environmental behaviors after having performed similar ones, and investigated the role of affect in this context. Participants read campaign messages framed affectively neutral (Experiment 1) or positive/negative (Experiment 2), followed by fictitious scenarios in which they could perform a second pro-environmental behavior after having shown a first one. Participants indicated a smaller willingness to act pro-environmentally if the behaviors were similar. Positive affect increased the likelihood of showing subsequent behaviors and mitigated negative spillover driven by behavioral similarity. However, the observed effect sizes are too small to be of practical relevance for developing efficient intervention strategies. |
| Databáze: | OpenAIRE |
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