Customer perception towards Patanjali megastore and Kirana store - a comparative study

Autor:	Noopur Saxena, Aastha Gautam, Shreya Gupta
Rok vydání:	2020
Předmět:	Competition (economics) Organizational Behavior and Human Resource Management Public Administration Multinational corporation Strategy and Management media_common.quotation_subject Customer perception Quality (business) Business Customer requirements Marketing Preference media_common
Zdroj:	International Journal of Public Sector Performance Management. 6:622
ISSN:	1741-105X 1741-1041
DOI:	10.1504/ijpspm.2020.10031748
Popis:	In India and across the world the ideas of herbal and pure products are gaining importance. Patanjali because of its herbal nature, fine quality and rational price is giving tough competition to its counterpart MNCs and unorganised retailers. With the view of promoting organised sector retailing, Patanjali has opened Patanjali megastores, Patanjali Chikitsalaya and Arogya Kendra. But because of the availability of Patanjali products at nearby Kirana and other stores, the preference of the customers towards megastore is less. This study makes a comparative analysis between Patanjali megastore and Kirana store, to identify the factors which act as a hindrance in the growth of Patanjali megastore in Delhi and examined the impact of demographic variables. 152 respondents were surveyed. Independent T-test and ANOVA were used for data analysis. The findings may help the megastores and policy makers in better understanding customer requirements and help in formulation of suitable growth strategies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d4ea66160b99a7569038b678a42df9a https://doi.org/10.1504/ijpspm.2020.10031748 Zobrazit plný text záznamu