Sweet Temptations: How Does Reading a Fotonovela About Diabetes Affect Dutch Adults with Different Levels of Literacy?
| Autor: | Gregory B. Molina, Evelien Duizer, Ruth Koops van 't Jagt, Carel Jansen, John Hoeks, Melvin Baron, Jennifer B. Unger |
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| Rok vydání: | 2017 |
| Předmět: |
Adult
Male Persuasion Health (social science) INTENTIONS media_common.quotation_subject NARRATIVE PERSUASION 050801 communication & media studies Resistance (psychoanalysis) Health literacy COMMUNICATION Social Theory Affect (psychology) Literacy ENTERTAINMENT-EDUCATION 03 medical and health sciences 0302 clinical medicine 0508 media and communications Patient Education as Topic Reading (process) Surveys and Questionnaires Diabetes Mellitus Humans MESSAGES 030212 general & internal medicine Health communication media_common Netherlands OUTCOMES IDENTIFICATION 05 social sciences Middle Aged AFRICAN-AMERICAN WOMEN Health Literacy Reading Educational Status Health education Female Pamphlets Psychology Social psychology INTERVENTIONS |
| Zdroj: | Health Communication, 33(3), 284-290. ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| ISSN: | 1532-7027 1041-0236 |
| Popis: | Recent studies suggest that health-related fotonovelas-booklets that portray a dramatic story using photographs and captions-may be effective health communication tools, especially for readers with a low level of literacy. In this experiment, effects on knowledge and behavioral intentions were assessed of a fotonovela originally developed for a Latin-American audience. Dutch readers from a low literacy group (N = 89) and a high literacy group (N = 113) were randomly assigned to one of three conditions: a fotonovela condition (all captions translated into Dutch), a traditional brochure condition (also in Dutch), and a control condition. On knowledge about diabetes, participants in the fotonovela condition outperformed participants in both other conditions. This finding was consistent across literacy levels. On behavioral intentions, however, readers of the fotonovela did not score significantly higher than participants in the other conditions. We also evaluated hypotheses proposed in the Entertainment Overcoming Resistance Model (EORM; Moyer-Guse, 2008) on the possible mechanisms underlying persuasion through narratives. No support was found for the mechanisms proposed in the EORM. The outcomes of this study suggest that a fotonovela may be a valuable health education format for adults with varying levels of literacy, even if it was developed for a target group with a different cultural background. |
| Databáze: | OpenAIRE |
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