Behavioral insights for the analysis of green tips

Autor: Estelle Midler, Gilles Grolleau, Naoufel Mzoughi
Přispěvatelé: Laboratoire Montpelliérain d'Économie Théorique et Appliquée (LAMETA), Université Montpellier 1 (UM1)-Université Paul-Valéry - Montpellier 3 (UM3)-Institut National de la Recherche Agronomique (INRA)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro)-Université de Montpellier (UM)-Centre National de la Recherche Scientifique (CNRS)-Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC) (BSB), Alexander von Humboldt Professorship of Environmental Economics, Osnabrück University, Unité de recherche d'Écodéveloppement (ECODEVELOPPEMENT), Institut National de la Recherche Agronomique (INRA), Université Montpellier 1 (UM1)-Université Paul-Valéry - Montpellier 3 (UPVM)-Institut National de la Recherche Agronomique (INRA)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro)-Université de Montpellier (UM)-Centre National de la Recherche Scientifique (CNRS)-Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)
Jazyk: angličtina
Rok vydání: 2017
Předmět:
Economics and Econometrics
analyse des biais
dégradation de l'environnement
Identity (social science)
050109 social psychology
Context (language use)
behavioral economics
010501 environmental sciences
Debiasing
01 natural sciences
Order (exchange)
économie comportementale
changement comportemental
0501 psychology and cognitive sciences
Marketing
debiasing
0105 earth and related environmental sciences
General Environmental Science
écologie comportementale
comportement des consommateurs
behavior
green tips
05 social sciences
Cognition
JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q5 - Environmental Economics/Q.Q5.Q50 - General
[SHS.ECO]Humanities and Social Sciences/Economics and Finance
JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q0 - General
Harm
recommandation
Psychology
environment
Zdroj: Ecological Economics
Ecological Economics, Elsevier, 2017, 134 (2017), pp.258-262. ⟨10.1016/j.ecolecon.2016.12.010⟩
ISSN: 0921-8009
DOI: 10.1016/j.ecolecon.2016.12.010⟩
Popis: People in several countries are overwhelmed with green tips in order to encourage them protecting the environment. The effectiveness of these tips, however, highly depends on the context and the person targeted by the tips. In particular, we contend that some green tips may do more harm than good when individuals have cognitive and behavioral biases. Without purporting to be exhaustive, we explain some of these biases and mechanisms by which green tips may lead to a net environmental degradation. We also emphasize that it is possible to complement green tips with debiasing strategies to guarantee their performance. We present some of these strategies, notably the foot-in-the-door technique, commitment strategies, the strategic use of small changes and individuals' pursuit of identity. Finally, several policy implications are developed.
Databáze: OpenAIRE
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